This is in stark contrast to rasterized or pixelated images that are best seen at one native resolution or smaller and cannot be manipulated without losing quality and fidelity in the process. Vectors are perfect representations of the original format - no matter the size - and they scale up or down without issue.
If you’ve ever tried to increase the size of a typical image you find online, you’ve likely encountered the number one use case for vectors. Because rasters are typically compressed from a raw source file into a lossy format, they’ll likely have artifacts and other visual issues even at their native resolution - and it’ll only get worse as you resize, crop and shift colors for different uses over time.īefore you start thinking about how to make a vector image, it’s important to know the basics of when and where to use vectors versus raster images. Rasters, on the other hand, look best at a specific size or smaller, as they’re made up of hundreds or thousands of tiny dots that correspond to specific colors and their placement within. Vector files, unlike rasters, are made up of lines and shapes, not individual pixels, so you can stretch and resize them to your heart’s content without reducing quality or fidelity in the source file. When it comes to design, file types matter, and the right one can mean the difference between a logo that looks great with no artifacts at any size - perfect for today’s various digital devices and print needs - versus one that’s a small, pixelated mess when viewed at anything other than its native dimensions. You’ve been working hard gathering inspiration and other materials for your next design project, so don’t let a blunder like choosing the wrong file format or tool stop you in your tracks before you’ve even started.
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