The Dynasty Roc la Familia still sounds like a Jay-Z album, but it's different enough from his past work to make it exciting and unique. He brought in a stable of up-and-coming producers ( the Neptunes, Just Blaze, Kanye West) and handed the mic to his in-house roster of Roc-a-Fella rappers ( Beanie Sigel, Memphis Bleek, Freeway) with the intention of bolstering his rap "dynasty" (i.e., Roc-a-Fella). So rather than try to one-up these albums with yet more super-producers and big-name rappers, Jay-Z took a different approach on The Dynasty. Carter - spawned numerous gigantic hits and were filled the brim with the biggest hitmakers in rap: producers like Timbaland and Swizz Beatz rappers like Juvenile and DMX. At the time of The Dynasty Roc la Familia's release, Jay-Z had already established himself as a towering figure in the rap world.
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